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    aker and streetwear websites continue to run with their scoo
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    aker and streetwear websites continue to run with their scoo
    But Yeezy Mafia isn’t just a resource for sneaker Nike Air Max 95 Femmenews—it also provides a look into the increasingly opaque world of sneakers, serving as a resource when Adidas can’t or won’t be one. An example: Last October, dozens of pairs of the Adidas Yeezy Boost 350 V2 “Frozen Yellow” surfaced on the Instagram accounts of popular re-sellers in the North Carolina area, weeks before their planned release date in November. Nike Air Max 90 Femme RoseWhen I reached out,Yeezy Mafia explained that Adidas’s Nike Air Force 1 Femme distribution center in Spartanburg, South Carolina had been robbed,Nike Roshe Run Mujer or that its employees had been paid off to steal pairs early. Yeezy Mafia info in hand, I reached out to Adidas, which wouldn’t comment beyond saying that employees were “looking into the allegation.” The broad response made sense: a few dozen pairs of sneakers aren’t worth a PR nightmare. Still, Yeezy Mafia helped illuminate the complicated cat and mouse game Adidas and other brands have to play not just with leaked information, but with their own supply chains, as well—information Adidas wouldn’t discuss with me on the record.Still, the age of the sneaker leak—a moment in many ways typified by Yeezy Mafia itself—has had an effect on how major sneaker companies handle release information. Today, brands Nike Air Max 95 Herren like Nike and Adidas have become increasingly tight-fisted. Adidas ZX Flux Womens Journalists are often left in the dark about forthcoming releases until a day or two before the info goes public.
    Nike Air Max 90 Herren
    Interviews with designers and executives are watched over by PR reps who don’t hesitate to interject if a question is perceived as potentially controversial. When it comes to Yeezy releases, Adidas often won’t announce the time of a release beforehand. So it’s inevitable that this information would come from an unsanctioned source.Legally speaking, Adidas might not be able to do much about Yeezy Mafia, anyway. The use of “carts” or “bots” is technically forbidden by the Better Online Ticket Sales (BOTS) Act of 2016, which "prohibits the circumvention of control measures used by Internet ticket sellers to ensure equitable consumer access to tickets for certain events.” But Adidas can’t do much to stop pictures Nike Air Max Zero Mujer of their sneakers from surfacing online—Yeezy Mafia’s more recent focus. “They’re not violating any copyright of Adidas by doing that,” says Christopher Sprigman, a law Nike Air Vapormax Womensprofessor at New York University who specializes in intellectual property law. Sprigman also explains that even if factory workers in China are sending Yeezy Mafia pictures of the shoes, it would be the factory, not Yeezy Mafia, at fault of violating any non-disclosure agreement it has with Adidas. And as for the Yeezy Mafia name itself, Sprigman says that while Adidas and Kim Kardashian West may argue that the name gives the impression that YM is affiliated or sponsored with Kanye West or Adidas, “

    The response [Yeezy Mafia] could use would be, ‘No, we’re using the Yeezy name descriptively. We’re not using it as an indicator that we’re a source of products, we’Adidas Superstar Womens White re using it to describe that we’re a group that’s heavily into Kanye West’s clothing line.’” Any litigation might be a waste of time and money.Ultimately, Yeezy Mafia might even provide the best press Adidas could ask for. Following Kim Kardashian’s attack on its credibility, Adidas Superstar Dames Yeezy Mafia issued an apology—but the account continues to release information about new Adidas releases, and major sneaker and streetwear websites continue to run with their scoops. (While we’ve cited YM as a source in the past, we always attempt to verify their information from a second source.) In many cases, Yeezy Mafia has dented Adidas’s preferred method of not confirming big-ticket releases until days before the drop. Don suggests that overall effect, though, is a net positive for Adidas, despite the Three Stripes' stance. “When people have time to Nike Air Presto Femme prepare for [a release], they can save their money," he says, "and the hype builds.”It's only fitting that, in a sneaker universe where ugly is cool and socks are shoes, a major sportswear company and a leak account find themselves in something like a co-dependent relationship, with each party potentially benefiting. By turning a blind eye to YM, Adidas doesn't jeopardize the Yeezy Mafia-to-sneaker site pipeline of publicity.
    03-04-2018 01:38 PM
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